NOT EVERYTHING BECOMES BAE.
Every product that joins the Les Beautés de Bae universe must have a reason for being.
THE BAE TEST is our way of looking at a product beyond its appearance: what it brings to a beauty ritual, what makes it stand out, and above all, the effect it can create.
5 CRITERIA. ONE SELECTION.
01 — EFFECT
Does the product provide a visible result or a detail that truly makes a difference in the look?
02 — DESIRE
Does it make you want to use it, wear it, and integrate it into your beauty routine?
03 — DIFFERENCE
Does it possess a texture, shade, finish, application method, or experience interesting enough to earn its place?
04 — COHERENCE
Does it belong in the BB universe and does it truly complement the existing selection?
05 — HONESTY
Can we present it for what it truly is, without exaggerated promises or misleading marketing?
PASSING THE BAE TEST.
A product doesn’t need to do too much.
It simply needs to have enough meaning to earn its place in the selection.
Our benchmark: at least 4 out of 5 criteria.
WE DON'T SELECT EVERYTHING.
ONLY WHAT CREATES THE EFFECT.
THE BAE EFFECT.
The BAE Test selects.
The BAE Effect is what you make of it.
A more intense gaze. A touch of color. Glossy lips. That little detail that completes the look and allows you to make it your own.
FIND YOUR BAE EFFECT.